The same product will have different styles from different regions. For example, we often hear European, American and Asian styles. Due to different customs and habits, the design will also vary due to cultural differences. Because the Japanese traditional is kneeling, like Hitachi’s vertical air conditioner, the control panel will be relatively low, so as to facilitate the operation and meet the cultural needs of the Japanese.

2. Finding an entry point from the perspective of the enterprise

Some companies have specialized technology, some companies pay more attention to product marketing, and some companies have formed brands after years of precipitation. Different technologies need to be passed through the products; the best-selling products will gradually establish the brand; through the precipitation and accumulation of a certain brand, its brand image and characteristics will be in the minds of consumers; so the starting point of industrial Product Design can be from the following aspects: 1 .Technology, 2. Market, 3. Brand, or a combination of many aspects.

3. Finding an entry point from the perspective of people

From a human point of view, the breakthrough point is to cross national boundaries. Regardless of the region, Zunlian Industrial Design Co., Ltd. answers that designing from the actual needs of people will be more widely welcomed. Nowadays, people’s demand for products no longer stays on passive consumption. Consumers have certain decisions and ideas about what kind of products they want to buy. Every product design needs to find its entry point.

structure

In the production process of hardware products, all parts of the product are manufactured into material forms in a structural way, which is the core of the product: the material basis. The customer already exists before buying in the store. In this regard, the main value of industrial design lies in the fairness of Product Production, the fair selection of materials, and the control of processing and manufacturing costs.

Effect

The effect of the product brings the emotional infection of various senses to consumers: beautiful appearance? ugly? bright colors? concise? texture is noble and easy? What is the value? For consumers, a good product image can make them willing to pay more premium To buy the product. At present, most Chinese companies still keep the concept of industrial design at this level, that is, a single product appearance attracts consumers to buy.

Function

After the customer buys the product home, the use of the product is most closely related to the consumer. Good industrial design should enable consumers to use it effectively, quietly and conveniently, bring use value, and be easy to maintain and recycle.

Symbolic meaning

Through the industrial design of the image of the same planned product, the enterprise will have a strong visual impact and sense of identity in the market. The superiority of Product Design with competitors can bring the upper hand in the sales market and make the product symbolic. A good product image is a cognition symbol that distinguishes it from other similar products. The combination of a good product image and corporate image will produce strong cooperation, creating products through industrial design and reflecting important trade differences.

The image designer of the product refines the overall image goal of the enterprise. It is a systematic image design based on product design as the core. The concept, principle, function, structure, structure, technology, material, shape, color, processing technology, production equipment, packaging, and installation of product design, development, and research. A series of the same planning and design are carried out in the whole, transportation, display, marketing methods, advertising strategies, etc., forming the same sensory image and the same social image, which can play a role in promoting, shaping and disseminating the corporate image.

culture

For a classic product, its cultural meaning is greater than its function and its brand influence. Design is not only the focus of the entire product, but also contains a special way of living. If your design represents the way of living and needs, people will support you and buy your product. The culture that can become a culture must represent its era. , The industry leader.

Grasping these truths, I believe that for industrial designers, after the corresponding design, it will be more directional and purposeful. Industrial design is not difficult, and it is rare to concentrate on creating a good product.

Such as product design demand analysis:

1. Distinguish between product needs and user needs. The essential needs of users are higher than the solution (product needs) and the surface needs of users.

2. Grab the most painful pain points and do it first.

3. Look at the demand from the life cycle of the product.

The most important thing for a product manufacturer to design a new product is to know where the value of the product is? The value of the product is that it can solve a real problem for the target user. Shenzhen Shape Design Company is making a new product plan. Time must be able to solve problems. Our products are born for problems, and the product R&D team and product design team are also born for solving problems.

The appearance design of the cell analyzer is due to the particularity of its medical products. How to carry out a good human-computer interaction is the key point for designers to consider, and user experience is a difficult point for designers to pay attention to. In terms of the comfort of the instrument, the readability of the panel, and the convenience of the operation process, we must always start from the user’s point of view, so as to attract users to use, experience and even achieve emotional resonance. Medical products should be as simple and easy to understand as possible. In the process of design, designers must ensure that every function is necessary so that the product can return to the function itself. A good medical product should be easy to understand and remember, and its quality must pass the test to achieve a high degree of safety and availability. Only in this way can we win the trust of users.

Medical monitor design Secondly, in the design of medical products, the mechanical parts can be hidden as much as possible with the help of modeling, thereby reducing the visual fatigue and operation interference of medical staff, while also making the medical equipment look less equipment. Close the distance with users. The morphological expressions used in medical products are all evolved from basic morphologies, including squares, circles, triangles, etc. In the design of medical equipment and emotional performance, it is not uncommon for designs to express emotions in basic morphologies.

Finally, in the design of medical products for the elderly, human factors must be considered. The service objects of medical products are patients, and their psychology is more fragile than normal people. Therefore, in the design process, more attention should be paid to the psychological and emotional experience of users. For example, the use of warm colors in the color of the product increases the sense of activity, the shape of the product can be rounded and friendly, giving people a sense of warmth, etc., these detailed factors can add luster to the product, and also bring better use to the patient. Experience.

Everyone has the heart to love beauty. Consumers prefer products with beautiful shapes. Therefore, in the case of products with the same or similar functions, products with exquisite shape, fashionable style and pleasing to the eye can gain the upper hand in the market. Especially in the current fiercely competitive market environment, the unique design of smart products can greatly enhance the market competitiveness of the product, and even determine the size of the market share, which in turn affects the survival of the enterprise, so the aesthetic Product Design is carried out. Consumers tend to give priority.

What is the meaning of “appearance”? “Appearance” is the external appearance of industrial products. Therefore, the appearance must be external, fixed, and visible to the naked eye. Those products with “inner beauty”, no matter how beautiful their internal design is, they cannot be called “external design”. Just like the internal sandwich design of various bags, the exterior is not visible, so you can`t apply for a design patent. The interface of the electronic game, the wallpaper of the mobile phone, and the screen on and off are also not part of the design because they are not fixed and can only be visible under certain circumstances. Those designs with “invisibility” functions, such as patterns that can only be seen under ultraviolet light, or patterns that can be seen only by applying a certain potion, are not design designs.

The carrier of the appearance design is an industrial product, and an industrial product refers to a product that can be repeated in industry and produced in batches. If the aesthetic design is not applied to industrial products, then it may belong to the “work” in the “Copyright Law”. Like root carving art works, each piece is unique and pleasing to the eye, but it cannot be produced in batches and is not an industrial product, so it does not belong to “design”. A picture painted on a flat carrier is a work of art in copyright; but if the picture is applied to bed sheets, curtains, and wallpaper, then it is an appearance design.

The appearance design should meet the functional requirements of the product, and fully reflect the material and spiritual functional requirements of fair use of functions, humaneness and environmental adaptability, and exquisite shape; at the same time, comprehensive consideration should be given to the realization of the prerequisites of the structure, materials, and craftsmanship of the shape. On the basis, design a good product with a sense of the times.

In today’s technology-developed society, smart products have become a necessity for living. Therefore, the design of smart products must have both appearance and function at the same time, so that the sales of such smart products can be considerable.

1. New product project approval stage

According to the project design requirements proposed by the company or the customer, the development department, sales department, and quality control department participate in the project review meeting. To determine the feasibility of the project and the person in charge of project development, the person in charge of project development is responsible for the overall planning of the project, and also compiles the design task book, the new product cost budget table, and the design and development plan task book.

2. Design floor plan (effect drawing) stage

1. After determining the development project, the graphic design engineer will complete the graphic design renderings within one week.

2. The person in charge of the project convenes a meeting to review the renderings.

3. If problems are found during the review, promptly propose amendments and redo the renderings.

4. Make the review report.

Three, design structure diagram stage

1. At this stage, the structural engineer and the electronic engineer are jointly responsible.

2. The structural engineer uses PROE (or other software) to design the structure diagram according to the rendering When it arrives or cannot be released, it should be submitted in time to see if the appearance requirements can be changed. Ordinary structural drawings must be completed within 5 days, and complex structural drawings must be completed within 7 days.

Fourth, the prototype production stage

1. Provide 3D graphics files (STP format files) for the prototype department to make prototypes. The project engineer compiles the “product prototype production list” and submits it to the prototype department for approval by the supervisor review manager. Determine the completion time of the prototype (usually set as 4-5 days); if it is particularly difficult to do, it can be extended to 7 days.

2. After the parts are ready, the structural engineer, electronic engineer, and assistant engineer assemble the prototype together, and the structural engineer is mainly responsible for it. And record the problems found in the prototype assembly process, after installation, test the function of the product;

Five, mold making stage

Sixth, the project model stage

Seven, trial production stage

8. Production stage (mass production stage)

1. In order to ensure that the production line can make products according to product quality standards, the engineers of the development department must patrol and follow up during the production of the first two batches. If problems are found, they must be dealt with in time. Small problems must be resolved on the same day, and there must be a written treatment result, and big problems (such as a hardware part problem) must be resolved within a week and a written treatment result must be available.

2. All changes and production precautions should be issued “Engineering Decision Memorandum” (EDM). If the sales department has special requirements, they should be converted into engineering data and distributed to various departments according to the requirements (such as updating the bill of materials, drawings, etc.).

The above are the eight main process steps of product structure design. Therefore, we should usually express our admiration for the designer of product structure design.

People say that impression is very important. The simple and beautiful appearance determines whether the product has the desire to be purchased by customers. From the user’s point of view, consider the aesthetic trends of the user group, optimize and innovate in terms of shape, color, material, and craftsmanship, and conquer the discerning users in details.

2. Good grip

Handheld terminal, as the name suggests, must be comfortable to hold when used by hand for a long time. Therefore, the styling design should be ergonomic, thin and portable, easy to handle by hand, and through detailed humanized design and intuitive interactive interface design, the reliability, simplicity and comfort of hand-held operation should be improved.

3. Communication stability

The communication stability of the handheld terminal is manifested in two aspects. First, the communication module should be selected with good stability. Second, the antenna design and structural design of the handheld terminal must be closely matched to ensure better performance of the antenna release. In addition, handheld terminals need to be tested repeatedly in a specific environment, and continuously improved to ensure the stability of communication performance.

Four, meet the requirements of industrial protection level

Generally, the working environment of the handheld terminal is relatively harsh. If the industrial protection level of the handheld terminal is not enough, it is easy to enter water and dust. In the long run, the internal electronic components are easily damaged and the service life is greatly shortened. . Hand-held terminal design should consider the product’s use environment factors, and carry out the necessary industrial three-proof design to make the product protection level meet industry standards, such as handheld terminal industrial protection level IP54, IP65, etc., to improve the product`s environmental adaptability and reliability. Meet the industrial use environment requirements of the product.

Five, fall resistance

Shenzhen Appearance Design Co., Ltd. answered that the drop resistance of the handheld terminal is particularly important, not only to ensure the normal operation of the work, but also to extend the service life of the handheld terminal as much as possible. In the design of handheld terminals, it is necessary to ensure the drop resistance of each component and the product. For example, a silicone protective layer should be added around the handheld terminal, and an all-magnesium alloy bracket is used inside to protect the motherboard and LCD. Only the details can ensure the product’s durability and drop resistance, so as to achieve all-round protection.

1. The visual elements of product design in the design include form, size, color, etc.

2. Form is an important aspect of shaping the image of a product, and it is the most direct and important information carrier for communicating with consumers.

3. Color is the most direct and emotional visual element in product design, and it carries the function of delivering important information to users. It directly embodies the emotional story expressed in product design in product design. From the designer’s design expression to the audience’s use psychology, it can produce rich and unified design emotion-assisted product design, which can make the product more vital.

We can find that visual elements are the most direct, rapid and popular way of conveying design information. This form of design is the instinctive response of human beings to receiving external information.

Due to historical development, Western development has entered the post-industrial era, and the aesthetics of industrial design tends to be retro and interesting, and they tend to pursue structural and aesthetic designs. However, China is still in the middle and late stages of industrialization, and more intelligent manufacturing is needed to promote industrialization. Therefore, industrial design tends to be more practical, and it will consider whether the designed products can bring convenience and improve benefits in real life. Promote the development of manufacturing.

Industrial design is based on market research. Only by fully understanding the needs can we design products that are welcome in the market. For the end user of industrial design, that is, the consumer, the impulse to buy often depends on whether the product has the ability to solve actual production and life problems. For industrial design manufacturers, whether a product should be put into production depends on whether the product can produce economic benefits and whether it can be mass-produced.

In summary, industrial design not only requires technological innovation, but also must follow the actual situation of industrial development in order to design products that people really need. It not only satisfies consumers’ pursuit of product practicability and interest, but also satisfies manufacturers’ pursuit of mass production and economic efficiency. This is the industrial design we really need.