Electric eyelash curler single product sales exceeded 5 billion

Client: Shrmeil、Eyecurl
Year: 2020
Our Role: Product highlights planning | product appearance design | structural design | whole case design | design for manufacture |  Hot-selling product design

Project insight:

In our current society, physical appearances hold a significant value. When it comes to selecting between various products, the consumers are not only seeking ease of use and aesthetic appeal, but they also aspire to project their individuality and values through their choices. This makes the representation of personal identity and value identification a crucial factor in the decision-making process while purchasing competing products.

User pain point

Easy to clamp the eyelid | the corner of the eye can not clamp | the novice is not suitable for durable | easy to collapse

Design Strategy  Compared with the ordinary eyelash curler, this electric eyelash curler designed by Zillion in addition to the use of clamp-type heater for the head, also adds a heating comb on the outside, increases the curling curve on the inside, and trims the natural effect on the outside. The constant temperature heating design will not burn the skin, and it is safer to use. Design strategy is the key to helping customers create hot-selling product design.

Optimization and upgrading  With a unique perspective to interpret the eyelash curler, from the table to the use experience, the new form subverts the traditional eyelash curler’s instrumentalized attributes. The improvement of appearance level and user experience makes it stand out among similar products.

Solution

1. In appearance, simple and fashionable design style; Taking various factors into consideration when designing the size, the product shape style respect takes the cosmetics favored by the audience women as the starting point, focuses on studying the shape style and streamline trend of cosmetics, extracts the elements for shape design, gives people more fashionable feeling, and makes real differentiation.

2. In terms of function, Zillion in-depth experience of the old eyelash curler, and find more product loopholes and experience missing, and put forward an improvement plan, so that the new eyelash curler and the eyelash curler on the market in the use of the experience of distance, Zillion Lenovo do not only make the product beautiful more to make the product easy to use, can let users experience the humanized design of this product.

Design achievement

Help customers to exceed 5 billion + sales

It is our mission to help customers create hot-selling product design.