As an advanced technological means, digital products have enriched our lives, and when it meets our psychological needs, it also promotes the development of design. Therefore, the design of digital products has become a favorite in the market. How to use this flavor and how to make digital products that lead the trend have become the topics of our current discussion.

In fact, Digital Product Design, like other designs, is inseparable from the three aspects of shape, color and material as design items. Therefore, when designing digital products, it is necessary to fully consider these three elements. Only by grasping these three basic cores, the designed digital products are perfect.

1. Modeling design of digital products

Modeling design is the most important aspect of our attention to design. The essence and characteristics of design must be clarified, concreted and substantiated through certain modeling. Digital products exist in specific shapes, and the process of digital Product Design can also be regarded as the process of shape creation. The modeling design of digital products needs to reproduce some natural forms by means of personification, arrangement and combination, and then present new psychological feelings to people. For example, cartoon-shaped digital products have mixed our attitude towards enjoying life into the style of digital product modeling, which is unique among similar products and has become a certain trend in product development.

4 Jpg

2. Color design of digital products

Color design is an essential part of the entire digital product development process. American visual arts psychologist Carolyn Bloomer believes: “Color evokes various emotions, expresses feelings, and even affects our normal physiological feelings.” Indeed, reasonable and ingenious color matching for digital products can usually inspire consumers The desire to buy makes the product stand out in the market competition.

The most famous case is that Apple once fell into crisis due to the challenges of IBM compatible machines and Microsoft operating systems, so it decided to make bold innovations in the material and color of the computer. In 1996, it faced the overwhelming global beige and black For the chassis and display, Apple uses colored translucent materials, hoping that people can feel the taste of fruit while working. This playful design got Apple out of the woods. Then Apple boldly used fully transparent materials in computer design, and the appearance of the Power Mac G4 once again made it the new darling of Wall Street.

3. Material application of digital products

In addition to form and color, material is also an indispensable element for expressing the visual emotional language of a product. However, unlike the previous two, the material of a product largely comes from our tactile experience of it. This visual and tactile experience The blending of products allows us to have a rich and colorful emotional experience in the process of using the product. Traditional materials such as wood and cloth always evoke warmth and comfort, while modern materials such as metal and glass evoke romance and elegance. This might be called the emotional association of materials. Applying such a material to a product usually makes the product more or less emotionally inclined.

In addition to the above three basic elements, digital products also need to be used skillfully. The purpose of designing digital products is to realize their functional value, and a product that cannot be used may only be called a work of art. For a good product design, it is not enough to just stay in the beauty of the design. It is the ultimate goal of digital product design to feel the affinity of the product through a perfect user experience.

please contact us a message