Industrial Design is very complicated in the eyes of some people, but industrial design is particularly important to our daily life. Industrial design is very different from general design. It has its own design principles and design truths. What are these truths?


In the production process of hardware products, all parts of the product are manufactured into material forms in a structural way, which is the core of the product: the material basis. The customer already exists before buying in the store. In this regard, the main value of industrial design lies in the fairness of Product Production, the fair selection of materials, and the control of processing and manufacturing costs.


The effect of the product brings the emotional infection of various senses to consumers: beautiful appearance? ugly? bright colors? concise? texture is noble and easy? What is the value? For consumers, a good product image can make them willing to pay more premium To buy the product. At present, most Chinese companies still keep the concept of industrial design at this level, that is, a single product appearance attracts consumers to buy.


After the customer buys the product home, the use of the product is most closely related to the consumer. Good industrial design should enable consumers to use it effectively, quietly and conveniently, bring use value, and be easy to maintain and recycle.

Symbolic meaning

Through the industrial design of the image of the same planned product, the enterprise will have a strong visual impact and sense of identity in the market. The superiority of Product Design with competitors can bring the upper hand in the sales market and make the product symbolic. A good product image is a cognition symbol that distinguishes it from other similar products. The combination of a good product image and corporate image will produce strong cooperation, creating products through industrial design and reflecting important trade differences.

The image designer of the product refines the overall image goal of the enterprise. It is a systematic image design based on product design as the core. The concept, principle, function, structure, structure, technology, material, shape, color, processing technology, production equipment, packaging, and installation of product design, development, and research. A series of the same planning and design are carried out in the whole, transportation, display, marketing methods, advertising strategies, etc., forming the same sensory image and the same social image, which can play a role in promoting, shaping and disseminating the corporate image.


For a classic product, its cultural meaning is greater than its function and its brand influence. Design is not only the focus of the entire product, but also contains a special way of living. If your design represents the way of living and needs, people will support you and buy your product. The culture that can become a culture must represent its era. , The industry leader.

Grasping these truths, I believe that for industrial designers, after the corresponding design, it will be more directional and purposeful. Industrial design is not difficult, and it is rare to concentrate on creating a good product.

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