We all have this feeling. Whenever we see a product with a very beautiful color, we can`t help but touch it, and we can`t help but take pictures. As a very important part of Product Design, color design directly affects consumers` perceptions. The desire to buy, so how to color-match products, this is also a must-have skill for industrial designers.

Color plays a very important role in the appearance of Industrial Design products. Appropriate color matching will have an excellent product promotion effect, so when using color matching, designers should not only consider the appearance and functional effects of the product, but also the audience, product characteristics and overall design style of the product. What principles should be followed for product color matching, and what color matching skills? Let`s follow the editor to learn together!

1. The golden rule of color

This is a very basic color matching rule, designers should all know 60:30:10. Mainly refers to the proportion of 60% of the main color, 30% of the secondary color and 10% of the auxiliary color. For example, for a men’s top, the jacket can be used 60%, the lining is 30%, and the tie is the 10%. This rule is the golden rule, and it is very correct at any time and anywhere.

2. Choose a color scheme

Generally speaking, the color scheme is undoubtedly these two, complementary color matching and similar color matching. Complementary colors tend to appear more vivid and lively, and also form a strong contrast, so as to deepen people’s memory of this color and product. Similar color matching will choose very similar colors, so that the entire color matching looks more harmonious and unified. Compared with complementary colors, there will be some lack of bright spots.

3. Don’t forget black

Black can make any color look clean, but it is not a point in itself, it can create a contrasting balance in the home. Clever use of black, it can be a black box, picture frame, as an embellishment, the effect is very good.

4. Understand the emotional experience conveyed by color

We all know that color can not only affect our visual experience, but also affect our psychological and emotional experience. Different colors will bring different emotional changes to people. Just like red is a symbol of passion, love and danger, and blue is melancholy, mystery, stability, security and so on. Therefore, the use of color will also have different changes according to different cultural environments.

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5. Clear color matching goals
The theory of color matching is often not easy to use in practical application, and the effect after use is not particularly obvious. Color does not exist alone, but is attached to different design carriers. Different design carriers have different goals to achieve, which determines that there will be differences in color matching theory.

Although the designs are the same, there are still huge differences in color matching in different design fields. Therefore, the first step in color matching, we must first define the color matching target. For industrial designers, the goal of color matching is to create a product atmosphere, guide product use, and promote product consumption and realization.

6. Meet the functional requirements of the product

The color of the product is closely related to the attributes and functions of the product, because each product has its own unique functions and characteristics, so the products with different functions need to be different in the use of color. For example, food products, such as refrigerators, rice cookers, microwave ovens, etc., most of these products will choose light colors such as white, which makes people look very simple and clean. However, for some mechanical products, such as treadmills, dark colors are chosen to emphasize the sense of stability and heaviness. Therefore, when choosing the color of the product, it is necessary to integrate the functions and characteristics of the product, so that the color and function of the product are unified, so as to facilitate the function of the product.

7. In line with people’s preferences for color

If you want to use color to attract consumers, you must be accurate about consumers’ preferences for color, especially the current color trend, combined with different cultural traditions, age stages, and different regions. After all, product color design must be consistent with product positioning , so when designing products, you should understand the likes and dislikes of the user’s color. Make the color of the product in line with the local people’s favorite, so that the corresponding psychological recognition can be obtained, so that the product can be competitive in the commodity market.

8. Adapt to the requirements of the times for color

The times are changing, and people’s aesthetic standards are also changing, so the preferences and use of colors are also different. Just like international fashion colors are released every year, many products will choose and use colors around international fashion colors.

9. Color coordination between product and use environment

The color design of industrial products also takes the environment of use into account. For workers who have been in the office for a long time, using brightly colored office supplies can relieve stress and eliminate the dull feeling at work.

10. The color matching of any product should have main color and auxiliary color

First determine the main color, whether it is more suitable to use a cool color or a warm color, and then determine the color matching of the work, so that the main color and the matching color of the work are unified and coordinated. Then carry out special color matching according to different areas to form a color matching of suitable hue, and then achieve the desired effect of the design through the synthetic color matching.

Of course, there are still many color matching techniques that designers need to explore and try. After all, color matching that can be really applied to industrial design products and can add value to it is also a profound knowledge. But no matter what, as long as the color design of industrial design is simple, generous, beautiful and coordinated, it not only meets the functional requirements of the product, but also meets the aesthetic needs of people, even if it is a successful design.

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