The process of creating a new product, from ideation to commercialization, is known as product development. When a concept is first forming, brainstorming sessions are the first step in the product development process. The next step is creative yet strategic, and you’ve probably seen it done a million different ways by this point. However, it might be challenging to successfully combine creativity with strategy without a clear structure. This is where the six-step product development method, which can help you standardize and clarify your work, comes in.

1: Idea generation.

2: Product definition.3: Prototyping.
4: Initial design.
5: Validation and testing.

6: Commercialization.