UK electric fascia gun product design

UK electric fascia gun United & UK FLOW single product sales exceeded 5 billion +

Client: Flow
Year: 2018
Our Role: Product highlights planning | product appearance design | structural design | whole case design | design for manufacture |  Hot-selling product design

Market insight | Project insight

During the development cycle, adjust, optimize and integrate up to 100+ design details, overcome various technical difficulties, and gradually reduce production costs and manufacturing risks.

User pain point

Muscle tension, lactic acid accumulation, hypoxia after exercise, especially after excessive exercise, muscles are very stiff and difficult to recover on their own. The outer layer of human muscles will be wrapped by a layer of fascia, so that the muscle fibers can contract in an orderly direction to achieve a better functional state. After excessive exercise, the muscle fascia will be inflated or squeezed, causing pain and discomfort. Zun design team has always started from the user’s thinking, hoping to build FLOW into a functional for muscle pain after exercise, simple and stylish appearance and easy to carry fascia gun.

Design strategy

At the beginning of FLOW’s creation of this product, the Zun design team set up a clear product design concept of “shark bionics”.

Optimize the experience

Focus on studying the shape style and streamline trend of fitness experts, extract the elements for design, build the actual experience of holding the feeling, quantify and improve the use experience;

Solution

1, in appearance, the entire fascia gun uses a streamlined design, smooth lines, compact, giving a sense of movement and speed. The fascia gun head takes the shape of a shark’s head to make the appearance even more unique.

2, in terms of function, we in-depth study the user pain points, grasp the user pain points, improve the user experience in the details, so that the new fascia gun and the fascia gun on the market in the use of experience distance. We want to not only make the product look good, but also make the product easy to use, so that users can experience the humanized design of this product.

Design achievement

Help FLOW single product sales exceed 5 billion +

2018-2019 Europe fascia gun category sales top three

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In 2020-2021, Taobao Tmall fascia gun category sales top three